Advertising creative and AI and hybrid video production in Montréal
Impossible. Until you see it.
Over twenty years of successful advertising and results for homegrown brands.
Over twenty years finding the right tone for homegrown brands like Fido and Boréale.
Hits Québec made its own, like Chest Bras and Synvain Rénov.
Today, that tone is within your reach.
AI and hybrid video production: idea and image born together. No bad surprises three months too late, on budget or on screen.
No more concepts approved on paper that fall flat on screen three months later.
Here, thanks to our command of AI tools, the idea and the image are born together.
And we produce it the way you choose, to fit your needs and your budget.
Turnkey advertising and brand films, from strategy to delivery. Alignment, writing, concept, direction, production, delivery.
From strategic alignment to delivery, we handle everything.
No go-betweens, no committee wrangling, no juniors.
Just experience and brain juice.
Homegrown and global brands we work with
In the cockpit: two seasoned founders. Sébastien Rivest, 23 years in advertising creative (Cossette, Bos, BBR), known for viral hits like Chest Bras, Synvain Rénov, Je bois local, mon Donald. David Pieropan, producer, strategist and entrepreneur, trainer and generative AI pioneer in Québec.
Sébastien Rivest
Creative director and co-founder
sebastien.rivest@bingocharlie.com
David Pieropan
Producer, strategist and co-founder
david@bingocharlie.com
Our work: Best Buy campaign, Hertel brand film, Miracle-Gro Québec campaign, Nutrite Experts, Spice Bro: an explosive film, Violette & Hortense: a florist love story, Sensei Sakejdi and online fraud prevention for the CCQ, Exploration, The Caterpillar music video.
FAQ
What does Bingo Charlie mean?
It's what aviators used to call out after hitting the target.
If AI is so powerful, why pay for humans?
Because AI is an engine, not a pilot. It can generate millions of images, but it doesn't know which one is right. Without seasoned creative direction, AI produces noise, not music.
Will it look like AI?
AI is invisible when properly directed. The audience shouldn't see the tool — they should see the idea. We're less obsessed with perfection than with precision.
What about copyright and intellectual property?
It's the Wild West, and we're your sheriff. We use secure tools (Enterprise) and apply significant "human touch" to better protect the work.
If I want to change a detail, do we have to start over?
No. AI is no longer a slot machine. We master editing and don't hesitate to integrate hybrid approaches to maintain control over the final product.
Will everything be done with AI?
AI is a means, not a religion. If the message demands a real shoot, we'll use traditional or hybrid methods.
How can a small team handle large volumes?
That's our greatest strength. AI + seniority acts as a force multiplier: the volume of a large structure with the agility of a commando unit.
What's your pricing model?
We've abolished hourly billing. We charge by project or value — a way to honor the time we save you.
We already have an agency. How do you position yourselves?
We act as a special unit: coming in as reinforcement for specific mandates. Or we can handle all your creative needs.
Can you create in both official languages?
Our first language is the Idea. Thanks to our experience with major national and international brands, we deploy your campaigns with the same cultural precision, everywhere.