In a world where attention is won second by second, we believe human creativity augmented by AI is the solution to help brands win the hearts of their audience in the new media economy.
The market is moving faster. Resources can't keep up.
With Bingo Charlie and AI, the success of your campaigns no longer depends on the size of your budget.
The advantage has shifted to velocity, creativity, and vision.
We give you access to production capabilities once reserved for giants.
It's what aviators used to call out after hitting the target.
Neither a traditional agency nor a classic studio, we are your AI-Native creative partner. Our model is stealthy: seasoned human expertise, amplified by the power of AI. Our obsession: hitting the mark, every time.
Thinking and doing are separated. Time and money lost at every step.
With AI and our seniority, thinking and executing are no longer two separate steps. Strategy becomes visual instantly.
Traditional agencies exhaust themselves in back-and-forth.
We gain speed with every lap.
We choose the tool that serves the idea. Never the other way around. Mix of live-action and AI? No problem. Does the message demand a real shoot? Raw humanity? A specific product? We bypass the machine and keep the AI behind the scenes to optimize the process. AI is our accelerator; human expertise remains the pilot.
No endless decks. No committees. No buzzwords. Just ideas that go "BOOM" executed at the speed of AI. It's what you deserve.
Advertisers, agencies, or production houses, here are the missions we undertake for you.
Alignment, ideation, concept, 360 campaigns, advertising, content. No fluff. Just the raw creative power needed to make your results take off.
Images, videos, tutorials, short-form, OOH. Lower costs. Faster delivery. Without the usual boundaries.
Creative direction on demand, strategy, creative & strategic audits, AI tool implementation, hiring support.
Keynotes, augmented creativity workshops, AI-assisted brainstorming. A hands-on approach, designed by creatives, for creatives.
Characters, original formats. Developing unique creative properties.
Notre film de Noël
Violette & Hortense
La chenille version remix
Producer, strategist, and creative entrepreneur, David Pieropan is a pioneer of generative AI production in Quebec. Formerly a TV producer at Toast, he went on to found Sparkling, a studio specializing in informative and educational content. A partner of the Rendez-vous de la création de contenu and an AI instructor, he explores new ways to tell stories and produce in the era of augmented creativity.
A renowned creative force with a reputation for precision and impact. Over a 20-year career at top agencies including Cossette, Bos, and BBR, he has directed campaigns for local and global brands, delivering cultural icons such as Chest Bras, Synvain Rénov, and Boréale. At Bingo Charlie, he pilots the creative vision with a relentless focus on one thing: hitting the target.
Because AI is an engine, not a pilot. It can generate millions of images, but it doesn't know which one is right. Without seasoned creative direction, AI produces noise, not music.
AI is invisible when properly directed. The audience shouldn't see the tool — they should see the idea. We're less obsessed with perfection than with precision.
It's the Wild West, and we're your sheriff. We use secure tools (Enterprise) and apply significant "human touch" to better protect the work.
No. AI is no longer a slot machine. We master editing and don't hesitate to integrate hybrid approaches to maintain control over the final product.
AI is a means, not a religion. If the message demands a real shoot, we'll use traditional or hybrid methods.
That's our greatest strength. AI + seniority acts as a force multiplier: the volume of a large structure with the agility of a commando unit.
We've abolished hourly billing. We charge by project or value — a way to honor the time we save you.
We act as a special unit: coming in as reinforcement for specific mandates. Or we can handle all your creative needs.
Our first language is the Idea. Thanks to our experience with major national and international brands, we deploy your campaigns with the same cultural precision, everywhere.